Digital Public Relations (DPR), a GCAi technique of generating both media coverage and audience engagement, was the bullhorn of choice for Connecticut Orthopaedic Specialists (COS). The largest independent orthopaedic practice in Connecticut and GCAi client announced their new “hospital within a hospital” collaboration with Hartford HealthCare. The GCAi production crew of Darcy Fortune, Digital PR […]

September 15th fundraiser at the Student Price will raise money to support various Y programs. For many of us at GCAi, the YMCA of Greater Springfield is that third place. There is home, there is work, and there is the Y which serves as the in-between place that makes us so much better at the […]

SPRINGFIELD, MA (July 29, 2016) – Readers of the Daily Hampshire Gazette voted Garvey Communication Associates, Inc. (GCAi) “Best Marketing – Advertising Agency” in the 2016 Reader’s Choice poll. GCAi is an innovative digital marketing agency and independent Google Certified Partner agency which recently celebrated it’s 25 year anniversary. “The award certainly comes as a […]

GCAi’s AdWords expert explains how Google uses behavior and search history to target you with advertisements. Google knows everything about you. The behemoth search engine uses web browser data, including behavior and search history, to store away an unfathomable amount of information about each of its users. As a result, Google is one of the […]

How top brands effectively jump into social media conversations More than 108 million people were tuned in to CBS for Super Bowl XLVII as power in the stadium simply went out, and stayed out, for 34 minutes. As chaos ensued in the stadium and living rooms of viewers, a team of marketer’s at Oreo saw […]