If you are only concerned about what is important from your perspective, then you want a branding agency. If you want to connect with your customers about how you feel in regards to what is important to them, then you are in the right place.
You can still talk about your good news – you think it is important. The catch is it has to be relevant to them too, because if it’s not, in a digital world you will not succeed. Sure, it sounds complicated, because it is so much easier to just tell people what and how to think, right? Easy, but you are wasting time and money doing it.
Relax, we have this covered. Brand journalism, that approach we talked about on our home page, is actually easier because you just have to be you. You’re a success because you help your customers and, probably, your community. That’s important, so let’s talk about that.
GCAi Digital PR technology puts you and your stories right in front of your customers almost instantaneously. Using our Video Production and Digital Marketing technologies, we shape your story, post it on your website, and deliver it to your audience in ways that were never before possible.
For media, we serve up your story in a particularly tasty way. Our Digital Media Kits (DMKs) impress even the most skeptical reporter or editor. They want to cut through the BS and get to the story. Our DMKs deliver it to their desktop in a visually impressive way.
This is the new PR – a process that uses the Internet, social media and traditional media to more effectively connect with your customers in a highly measurable way. In fact, we can measure just about every aspect of the customer journey and sales funnel including:
- Tone (Positivity vs. Negativity)
- Impressions, Reach, Frequency