Digital Public Relations (DPR), a GCAi technique of generating both media coverage and audience engagement, was the bullhorn of choice for Connecticut Orthopaedic Specialists (COS). The largest independent orthopaedic practice in Connecticut and GCAi client announced their new “hospital within a hospital” collaboration with Hartford HealthCare. The GCAi production crew of Darcy Fortune, Digital PR Analyst, and guest Cinematographer Hunter Lyon (who recently had his work for BMW featured at Coachella) utilized a RED Dragon 5K camera to shoot interviews with Glenn Elia, CEO of COS, Patrick Ruwe, President of COS and John McCallum, Medical Director of the new Connecticut Orthopaedic Institute. Darcy also employed a Digital Media Kit to gain media coverage and James Garvey, GCAi Digital Marketing Analyst, put an extensive Social Media Marketing campaign into market to blast out the good news.
Well, we don’t have to tell you the whole story, you can read about it here: http://bit.ly/ortho-inst
Or hear it from Glenn and the COS physicians in the video we produced below: