Courtney MacConnell, Head of Industry, Retail at Google, will kick off the Digital Marketing Innovation Summit (DMiS16) on March 24, 2016 at the Cape Codder Resort and Spa in Hyannis. Her presentation “Marketing For A Constantly Connected World” will suggest ways to connect to customers in a relevant and efficient way through digital marketing. DMiS16 […]
On #GCAiPlanet, the 2016 forecast calls for change. We consulted our resident meteorologist, Social Media Marketing Analyst James Garvey, to get his take on the changes we can prepare for this year. James has already seen these six trends emerging and expects them to play an even bigger role in 2016. Watch the video of our […]
Pictured: Mary Shea, Vice President, Digital Strategy at Garvey Communication Associates Inc., and Michael Burnham (L), Digital Sales Manager at MassLive present a check to David Cecchi (R), President of the Advertising Club of Western Massachusetts and Principal of Cecco | The design office of David Cecchi. The donation, made possible through funds generated from […]
Global accelerator MassChallenge taps GCAi’s Digital Marketing Team for another international startups bootcamp. View photos from the bootcamp on Flickr. The innovation economy keeps growing and is now a global phenomenon. Through MassChallenge, GCAi has had the opportunity to work with startup cohorts from Columbia, Mexico, and, recently, Morocco. Our Digital Marketing Team recently presented “The […]
Participants agree that change is in the works, but many eyes were opened to new marketing opportunities. View photos from the Digital Media Summit on Flickr. From the very start, attendees knew that the Digital Media Summit was not going to be just another marketing seminar. GCAi’s John Garvey set the tone during his opening […]
Ann Wylie’s latest blog post, The Release Is Dead, had us more excited than we were for the return of pumpkin spice lattes at Starbucks this fall. It is nice to hear that an award-winning communications professional like Ann believes what we believe – that the traditional PR release is dead. In fact, we haven’t […]
Digital media opportunities change faster than the New England weather. At GCAi we know that, not only as born and bred New Englanders but digital marketing experts. What you did yesterday simply will not work today. And who knows what tomorrow will bring. Yet, expectations for delivering measurable results have never been higher. Audience size […]
“When you give physical space to human beings, they act differently. If you give them a small piece of paper and say, ‘Come up with a big idea,’ do you really think they’re going to come up with a big idea?” – Richard Banfield, Founder & CEO – Fresh Tilled Soil We rarely do what the […]
Ever wonder what GCAi digital marketing team members do after hours? Aside from caring for our precious pets and getting some cardio in at the Y, our digital marketing pursuits don’t stop once the office doors close for the night. For several years, Mary Shea, GCAi’s Vice President Digital Strategy, has gathered with a premiere […]
In 2013, Facebook’s Mark Zuckerberg showed up at Evan Spiegel’s front door with $3 billion stuffed in a suitcase and offered it up to the 24 year old in exchange for his disappearing messaging application, Snapchat. Spiegel famously told Zuckerberg to take a hike. Or at least that’s how we imagine it happening. Since that […]
