Mary Shea, James Garvey, and Darcy Fortune join experts from Comcast Spotlight, iHeartMedia, and Entercom to discuss how to address marketing challenges and what will be new in 2017
It’s never too early to gain a competitive advantage. That is why the Massachusetts Bankers Association and GCAi are hosting the first-ever Media Buying Innovation Summit on September 7, 2016.
The Summit is an educational opportunity for banks and credit unions to identify key media strategy challenges and the innovation media and digital marketing strategies available in 2017.
10:10 – 10:50: Opening Panel: “What I need to succeed” – a panel of marketing experts from area banks discuss the challenges that they face and what media buy information and options they require to succeed.
· Michael Allard, Senior Vice President, Chief Marketing Officer, Avidia Bank
· Kevin Howard, Chief Marketing and Community Engagement Officer, Cape Cod Five Cents Savings Bank
· Jerry Lavoie, Executive Vice President and Chief Operating Officer, Dedham Institution for Savings.
· Joan Leahy, Vice President of Marketing, PeoplesBank
Bruce Spitzer, Mass Bankers
10:50 – 11:30: Expert Presentation: GCAi
Title: “New Opportunities In Pay Per Click and Social Media Marketing”
Presenters: Mary Shea, Vice President Digital Strategy and Google AdWords Qualified Planner; James Garvey, Social Media Marketing Analyst
11:30 – 12:10: Expert Presentation: WEEi
Presenter: Phil Zachary, Vice President/Market Manager, Entercom
12:10 – 12:45: Lunch break
12:45 – 1:25: Expert Presentation: iHeartMedia
Title: “The Power of Sound”
Presenter: Matt Tilden, Director of Digital Sales, Northeast Division
1:25 – 2:05: Expert Presentation: The Evolution of Video Advertising
Presenter: Mark Kroninger, Regional Director of Field Marketing, Comcast Spotlight
2:05 – 2:45: Expert Presentation: GCAi
Title: They’re Watching! Are You Delivering? Motivate Your Audience Through Video
Darcy Fortune, SEO PR Analyst, GCAi
2:45 – Closing remarks, Questions (TBD)
Date: September 7, 2016
Time: 10 AM – 3 PM, box lunch served
Location: Courtyard Marriott, Marlborough
More Information/Sign Up: http://www.massbankers.org/mapdfs/MediaSummit2016.pdf