GCAi to present on the tools and tactics necessary for Digital Marketing success at June 22 Chamber Round Table morning meeting.
SPRINGFIELD, MA (June 1, 2016) – For years, small businesses have been told “you have to be on social media.” The unanswered and unasked question is, “Why?”
James Garvey, Social Media Marketing Analyst, and Darcy Fortune, SEO Public Relations Analyst at GCAi, will answer that question and much more. Fresh off their appearance at the Digital Marketing Innovation Summit (DMiS16) where they presented along with companies like Google, Brandwatch and Carbonite, Garvey and Fortune will reveal how top brands are increasing their ROI through objective-driven digital marketing campaigns that incorporate video.
“For many years, social media has escaped the sharp eye of ROI,” notes Garvey. “Not any longer. Objective-driven campaigns are designed to have measurable impact on brand and sales.”
“Digital marketing campaigns must not only be targeted to be effective,” explains Fortune, “They also have to be relevant to the customer. That’s where video comes in. People want to view content online; they don’t necessarily want to read.”
“The Power of Social Media Marketing and Online Video” presentation will take place at Bulkley Richardson and Gelinas, LLP, 1500 Main Street, Springfield, MA from 8 a.m. to 9 a.m. The presentation is free, open to non-chamber members, but attendance is limited. To register, please email Attorney David Parke firstname.lastname@example.org.