GCAi Newsroom

The Best Ideas Come as Jokes: Darby O’Brien and John Garvey on Why Fun Sells

David Ogilvy, one of the founding figures of modern advertising, once said the best ideas come as jokes, and urged creatives to make their thinking as funny as possible. GCAi founder John Garvey put that advice to advertising legend Darby O’Brien in a new video conversation, with one twist: both men’s voices have been dubbed […]

GCAi Launches “Metro Center Voice,” a New Publication Championing Downtown Springfield Businesses

Garvey Communication Associates, Inc. (GCAi) has launched Metro Center Voice, a new multiplatform news effort — spanning a website, a monthly newsletter, and dedicated YouTube and Facebook channels — created to amplify the businesses at the heart of downtown Springfield, celebrating their success and making sure their voices are heard when downtown’s future is decided. […]

Aerial drone shot of the Shoppes at Cottage Grove in Bloomfield, CT.

How to Dress Up a Pile of Dirt? Add Pizza and Potential.

A groundbreaking is just a pile of dirt until someone gives people a reason to care. When developer Mark D’Addabbo broke ground on The Shoppes at Cottage Grove in Bloomfield, Connecticut, he rolled in a pizza truck. GCAi (Garvey Communication Associates Inc.) brought the strategy — turning a single day of shovels into regional news […]