Many digital marketing strategists sell ads. James programs digital campaigns that drive business results.

The difference? Rather than selling air on the internet, James has learned through training and experience to build incredibly powerful digital marketing campaigns for a variety of clients.

“Incredibly powerful” is not hyperbole either.

• First, James works with his clients to distill the specific KPIs (key performance metrics) that will determine – from their perspective – success.
• Next, he focuses the GCAi creative team on developing the right asset or assets – video, animation, and copy – for the specific digital platforms he intends to go-to-market on. Facebook, Instagram, LinkedIn and Google Ads all require different approaches to be effective. James knows that.
• The final step is where the magic truly happens. A Google Ads certified planner and member of Facebook’s Business Insights Panel, James taps into the power of machine learning, highly refined audience targeting and dynamic creative to deliver relevant campaigns for his clients.

Relevant is an important word. No relevance means no audience engagement and therefore no performance. James, and his team, know how to achieve relevance.

Making magic is really hard work. James has to constantly learn new skills and techniques. He goes to bed and the platforms change. He wakes up and determines how those changes will impact and, more importantly, benefit his client. He talks to Google and meets with Facebook regularly. You have to – unless you are selling digital air. James’ hard work and skill set were recognized when he and his client won a national award for Social Media Marketing success.

Everyone who wants tangible results should talk to James. His clients want to get under the hood and know why their product is selling or not, who is responding or ignoring, and how prospects migrate through the digital sales funnel. They want knowledge and the know-how to get needed results.

Want results? Talk to James.

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