by John Costello Is your worst nightmare to be presenting in front of an audience who looks like they just finished a meal of turkey, warm milk, and a bottle of NyQuil? Did you spend your youth falling asleep in class, only to realize in the middle of a recent presentation that you’ve turned into […]
by John Costello One of the first lessons learned in freshman year Microeconomics class is that there’s no such thing as a free lunch. Both literally (the “free” panini at Hot Table earned after every ten $6 paninis purchased) and in a less tangible sense (the cost of your time spent at Hot Table). For […]
There are many characters involved in GCAi’s origin story whose advice, time and generosity have not been forgotten over the years. Among those is Joe Napolitan, the “godfather of political consultants” who passed away on December 2nd, 2013. Having grown up in Springfield, Joe worked on the campaigns of John F. Kennedy, Hubert Humphrey and […]
by John Garvey Hashtags. You can’t escape them even if you put your smartphone aside, leave your tablet in the other room, and close the lid on your laptop. There they are on TV commercials and in increasing numbers. Only a few years ago, decades in Internet time, hashtags were going through their fun, sophomoric […]
Nothing stays the same for long in the digital universe, which is why we’re constantly trying to keep our #GCAiPlanet subscribers up to date. However we found this article in our archives by former GCAi Public Relations Analyst Laura Chechette which has stood the test of time (2 years is an eternity for social media). […]
Sure, a friends and family round is the financial fuel of many startups. But, pay careful attention to what gramps and gram are doing with their checkbook as they may also soon be able to fund your competition. Crowdfunding, the ability of everyday people – not just accredited investors – to invest in startups, is […]
It is not even 8:30am and most attendees at the Western Mass Business Expo breakfast are still fiddling with their scrambled eggs, bacon, and honey dew melon, as guest speaker Jim Koch takes the podium and cracks his first beer. There are, however, no gasps of horror or raised eyebrows because Jim is a proven […]
At GCAi, much of our work consists of developing content for social media and observing trends and data associated with those platforms. It’s hard to imagine living on #GCAiPlanet without access to Facebook and Twitter. However, that is not the case for many other companies. In fact, according to the Huffington Post, 89% of the […]
The lost dog tags that had been kept in a safe spot ever since John Garvey’s son found them on their property over ten years ago have been returned to their rightful owner. WGBY’s Connecting Point spoke with John about how the owner was found and how the tags were returned to Robert Bennett’s family […]
Storytelling has long been the best way to get an audience to understand an important message. While a well-constructed tale can be impactful on its own, since the days of cave-drawings it has been known that visuals enhance any story. With digital media allowing for worldwide distribution of images and video, the possibilities of using […]
