The Innovators

The 180 Sale: Sales, Reconsidered — with Craig Swimm

The 180 Sale – Craig Swimm – Episode 1: It’s a Career, Not a Hustle Ask most people to picture a salesperson and they’ll describe a hunter. Craig Swimm, SVP/Market Manager at Audacy Springfield, says the hunters are why sales has a bad name, and why so few of them last. In this opening episode, […]

The 180 Sale: Sales, Reconsidered — with Mary Deliso

The 180 Sale – Mary Deliso – Episode 1: Never Argue With Mary Most sales advice is about what you say in the room. Mary DeLiso’s answer is that the room is already decided by what you did before you walked in. In this opening episode, host John Garvey goes back to a disagreement the […]

GCAi Innovators Episode Eight featuring Darby O'Brien

Episode Eight: Darby O’Brien

The Innovators Ep.8 Darby O’Brien – Part 1 – Darby Defines The Creative Darby on David… David Ogilvy had a theory about where the best ideas come from. Darby O’Brien has spent decades proving him right — and he’s got a few opinions about why so much of today’s advertising falls flat before it ever […]