“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” ― David Ogilvy, Ogilvy on Advertising Sometimes you […]
John Garvey is in the business of making connections, which is how a small team of marketing students at Western New England University wound up launching an online fund-raising campaign for a small, Russian robotics firm. http://gcai.co/-BizWest
Dan Koval is one of our favorite entrepreneurs. We met him at Valley Venture Mentors and continued to work with him at MassChallenge. Along the way, we learned that Dan could teach us as much about innovation as we could teach him about digital marketing. Now, in this MassLive special feature, you too can learn […]
And, seven benefits it will provide you and your company right away! If you want to create an innovation pipeline for your business, hang around with innovators. It’s that simple and, at GCAi, we know it works. Given that our clients are not interested in what we did yesterday, but instead want to know all […]
National expansion leads agency to hire a new SEO PR Analyst and two Digital Marketing Assistants Garvey Communication Associates, Inc. (GCAi) has announced the appointment of Darcy A. Fortune as SEO PR Analyst and David M. Bohl and Peter E. Spotts as Digital Marketing Assistants. GCAi is increasing its digital marketing staff after recently landing […]
Garvey Communication Associates Inc. recently hosted a tour for 11 German entrepreneurs from the student association of entrepreneurship at Karlsruhe Institute of Technology in Germany. During this innovation tour and visit to the GCAi headquarters in downtown Springfield, these budding entrepreneurs were given some useful tips in digital marketing for startups from John Garvey himself, […]
There’s no question, when I am in Ireland, my favorite beer is Guinness. Well, let me clarify that a bit, if I am in Dublin, my favorite is Guinness. If I am to the south, say in Cork, I am ordering a Murphy’s. And if I am in the west, I will be looking for […]
Social media success is simultaneously a mystery and the Holy Grail. Experts abound promising likers, fans, followers, but rarely sales. Enter GCAi Social Media Analyst James Garvey. At the 2014 Lift Brands Corporate Conference in Las Vegas, his work was recognized with a “Top 10 Social Media Standouts” award. James has been working with a […]
With so many social media platforms to keep track of, it’s easy to let some fall by the way side. You might decide that you don’t need a Pinterest board or a Tumblr blog or simply don’t have enough time to maintain it all. However, there’s one platform that you cannot afford to ignore. Google+ […]
“Financial institutions that do not offer P2P services, such as through partnerships with app providers, risk losing younger customers.” – Javelin Strategy & Research, as quoted in the August 19, 2014 Boston Globe Change is coming to the financial services sector and it is not necessarily banks, insurance companies, or investment firms that are leading […]
