GCAi Adds New Players To Its Digital Marketing Team

National expansion leads agency to hire a new SEO PR Analyst and two Digital Marketing Assistants

(From left to right) SEO PR Analyst Darcy Fortune, Digital Marketing Assistant - Content Peter Spotts, and Digital Marketing Assistant - Platforms David Bohl

(From left to right) SEO PR Analyst Darcy Fortune, Digital Marketing Assistant – Content Peter Spotts, and Digital Marketing Assistant – Platforms David Bohl

Garvey Communication Associates, Inc. (GCAi) has announced the appointment of Darcy A. Fortune as SEO PR Analyst and David M. Bohl and Peter E. Spotts as Digital Marketing Assistants. GCAi is increasing its digital marketing staff after recently landing a leading medical specialty practice in Connecticut and a global precision manufacturer based in Kansas.

Darcy Fortune previously served as an assignment desk editor and production assistant at WGGB News40 and a video reporter and producer for MPACT-TV.  In her new position she will supervise the production and implementation of SEO PR projects including dissemination through Social Media.

A resident of Palmer, Ms. Fortune is a Cum Laude graduate of Westfield State University where she earned a Bachelor of Arts in Communication.

David Bohl previously worked in communications at Baystate Health in Health Information Management and as was a Social Media Marketing intern at Western New England University. At GCAi, Mr. Bohl will serve as a Digital Marketing Assistant – Platforms where he will distill and analyze web and social media data as well as coordinate Email-marketing campaigns for GCAi and clients. He will also assist in Social Media Marketing campaigns.

A resident of Amherst, Mr. Bohl will graduate in May 2015 from Western New England University with a Bachelor of Arts in Public Relations and a minor in Psychology. He is a member of the Lambda Pi Eta Honors Society and Alpha Lambda Delta Honors Society.

Peter Spotts is an experienced freelance reporter and has covered stories for some of the area’s largest publications including The Republican, Masslive, and Reminder Publications. Peter has also written for his hometown newspaper The Belchertown Sentinel, a Turley Publication, and served as a Marketing Journalist Intern at Western New England University and WAMC Northeast Public Radio.

At GCAi, Mr. Spotts will serve as a Digital Marketing Assistant – Content and conduct PR research, create organic content and assist with the planning and implementation of content marketing campaigns.

A resident of Belchertown, he will graduate from Western New England University in May of 2015 with a Bachelor of Arts in Communication and a double minor in Media Production and Integrated Marketing Communications. Mr. Spotts has also started work in the Master’s of Business Administration program, which he expects to complete in 2016.

Posted in: GCAI News

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