“Forget everything you know about social media strategy, because the rules have changed” Colleges and universities rely on social media to reach prospective students and to retain those who have enrolled, so it is no surprise that those who work in the field gather often to discuss strategy. Yet, contemplating social media strategy is like […]
Like all accomplished chefs, GCAi rarely reveals the recipe for digital marketing success. Every year however, we make an exception for MassChallenge startups and recently we helped over 30 of them learn to cook up digital marketing results. Our Digital Marketing Team shipped up to Boston on July 13 for a day at MassChallenge. After […]
Darcy Fortune, SEO PR Analyst at Garvey Communication Associates Inc. (GCAi) has experience in television news and video production. She previously served as Production Assistant, Field Producer, and Assignment Desk Editor at the local ABC and Fox affiliate, as well as Multi-Media Journalist and Production Assistant at MPACT-TV. Video is one of the best […]
The GCAi Digital Marketing team spoke with Christina Polaski, Content and Social Media Manager at Carbonite. After years working with social media, Polaski has noticed a fundamental shift in the way things are done. Whereas traditional PR relies on the media to tell a company’s story, the rise of social media has shifted power into […]
The GCAi Digital Marketing Team met Kevin Grady, the Global Head of Design and Communication at Siegel+Gale, at a recent Ad Club of Western Mass luncheon. Grady gave an outstanding presentation, during which he offered these six predictions for the future of branding: 1. “Brand as a campaign – short lifespan, as opposed to guidelines” Whereas […]
The GCAi Digital Marketing Team recently attended the PRSA Boston Social Media Summit at Bentley University. We regard this conference as one of the best – if not the best – conference we have ever attended. Every year, we walk away with great ideas and connections, and really have an all-around blast. To paraphrase Simon […]
Is your content marketing campaign failing to generate positive results and engagement? It’s possible your quality content is struggling to attract clicks and views because it isn’t being accompanied by an appropriate visual. Visuals are becoming increasingly important in content marketing campaigns, to the point that a good visual is arguably more important than the actual content itself. […]
No one wants to think back to 2007 these days. For us, it is because of embarrassing memories of junior prom dresses and tuxes, but for the long-in-the-tooth PR and Media pros it is because that was the start of Armageddon. Sure, collapse of both the PR/Advertising and newspaper publishing world was still slightly over […]
Spring is finally here, and so is baseball season. Those of us in the Digital Marketing world have been pitching all winter, however, using Content Marketing. There are no seasonal limits for this awesome sales-generating tool, but let’s stay with the baseball theme for now because it is in season (and at GCAi, we are […]
Customers find convenience and willingly introduce their bank to friends and family. It’s an experience we all have had. A social occasion like a lunch or night out begins to wind down and that awkward moment of how to split the bill arises. Most of us squirm our way through it, but Rob Ianelli decided […]
