Display ads alone just don’t cut it anymore. Digiday recently shared some alarming stats about display ads including facts like click-through rates are 0.1%, the typical Internet user is served 1,707 banner ads per month, and more than 5.3 trillion display ads were served in the U.S last year alone. These types of ads are often […]
GCAi weighs in on a NPR report on the ORM industry. It happens a lot. Someone else sucks up your search results. Google “John Garvey” and you are more likely to find results on John H. Garvey, the President of Catholic University, than you will the founder of our agency. Search for Mary Fallon, and […]
The founder of ArmHer, a Valley Venture Mentors (VVM) startup, had never heard of the global accelerator MassChallenge until GCAi organized a bus trip to the Boston and Cambridge entrepreneurial ecosystem on March 14th. Tapping into our technology network, we arranged tours of the Cambridge Innovation Center, Harvard iLab and MassChallenge. For the MassChallenge event, GCAi invited BostInno […]
GCAi’s vocational mentoring program, “Media and Marketing for Middle School,” has launched its 8th season at the Zanetti Montessori School in Springfield, MA. The program was started in 2005 at the request of an English as a Learning Language teacher who wanted to connect the writing that her students were doing to jobs in media and […]
Like most people, I’m usually within arm’s length of an Internet connected device whether it be my iPhone, iPad, or Mac Book. I tend to use my iPhone and iPad for browsing and research purposes while I make purchases online via my laptop or within a physical store. So how does this behavior affect a […]
The first official Tech Soup was held February 1st, 2013. With technology, innovation, and the smell of soup in the air, tech savvy individuals from all areas of the professional spectrum came to share their expertise and knowledge about the ever-changing innovative world we are living in. We asked our Tech Soup guests what they […]
Jessica Klein has had to temper her enthusiasm for the New York Giants, Jets and Yankees, due to her new position as Social Media Assistant at Garvey Communication Associates Inc. The Empire State native graduated from the University of Massachusetts Amherst in December of 2012 with a Bachelor of Arts degree in journalism. Jessica was […]
Tech Soup is a lightly themed and structured event for those inclined to discuss technology and innovation while enjoying their favorite soup. February’s Tech Soup will feature special guest, Gordon Snyder. Gordon is the Executive Director of The Information and Communications Technologies Center. He will be discussing the innovative work they do between slurps […]
In the age of mobile technology, being prepared to change a company strategy is extremely important. We have seen many companies alter their original business plans to remain successful and continue to attract consumers, many whom have become mobile consumers. Chief Retail Industry Analyst, Marshal Cohen says, “It’s very easy to allow an iconic brand […]
While presenting at the national Advanced Technology Education Principal Investigators Conference, our good friend and video partner Dave Sweeney had the pleasure of sitting in on a keynote presentation delivered by Hillary Mason, Chief Scientist at Bitly. In his blog, he shares his recent experience with us. Hillary Mason discussed the usefulness of Bitly and […]
