On Wednesday, November 14th GCAI President, John Garvey and Media Director, Mary Fallon will conclude the GCAI/University of Massachusetts Public Relations Speaker Series. The two SEO experts will offer their perspective on SEO PR tools and tactics and discuss the digital pathway to highly measurable results. John Garvey is the architect of GCAI’s SEO PR […]
We recently came across an article in Business Week about small cell wireless technology – Want to See the Future of Mobile Coverage? Go to a Baseball Game. Has Verizon really sold enough 4G smartphones that the high-capacity 4G network doesn’t have the juice to hold its own at crowded events? What will be next […]
At GCAI we rarely go a day without discussing videos for the web. Whether we’re creating a media plan, updating a website, or formulating a public relations approach, online video is commonly in the mix. As a still emerging technology, of course there are questions being raised such as: Is there a lack of online […]
We are always talking to teens about social media. Our “Media and Marketing for Middle School” vocational mentoring program at the Zanetti School provides us with a treasure trove of feedback and information on emergent trends in social media – lead by a the highly mobile enabled teens of today. Some of us get a […]
New research by the University of Massachusetts Dartmouth reveals that corporate blogging is in decline as corporations turn to social media to keep consumers up-to-date and engaged. http://www.bizreport.com/2012/04/study-blogging-in-decline-as-social-media-takes-over.html GCAI saw this post circulating the web, so we wanted to get the take of one cool content guy, our pal Tim Cigelski, a Senior Communication […]
With the arrival of Facebook Timeline for pages on March 30th, brands have been scrambling to get better acquainted with the new layout, identify its changes and create a well thought out strategy to boost their brands image – or at least they should be. If you feel behind, or haven’t had a chance to […]
As a special St. Patrick’s Day present to our digital marketing friends, we have another post by Ireland Social Media Strategist Eoin Kennedy. Thank you Eoin for this update from the Emerald Isle! Eoin is a Freelance Communication Consultant and the Co-Founder of Knudger, a social media promotions platform. Eoin has over 15 years of […]
Ever wonder how businesses are taking advantage of social media and the internet to launch their success? Well, John Garvey and Mary Fallon from GCAI gave the low-down on WGBY’s “Connecting Point” on what to do once your website and social media profiles are set up- because that part is just the beginning. So where […]
Thanks to WGGB ABC 40/FOX 6, I have been talking about the Super Bowl ads a lot this year. More specifically, before the great game and after the awful tragedy (disclaimer: I’m a Pat’s fan), I have been discussing the highly measureable buzz created by the ads on their nightly news broadcasts. The difference-maker this year […]
Ever thought that your Google search could tell a story? Well, leave it to the creative minds at Google to give you that opportunity through yet another free tool called Search Stories. Way back two Super Bowls ago (Colts v. Saints), Google dropped what must have been some serious cash on a 60 second ad […]
