On January 10th, GCAI kicked off the seventh year of “Media and Marketing for Middle School,” a vocational mentoring program at the Zanetti School in Springfield, MA. The program was started by Holly Barden-Lopez, an English Language Learners teacher at the school and John Garvey in order to introduce students to the marketing field and […]
Western New England University and Garvey Communication Associates Inc. will host a free seminar for small businesses, presented by Google. The seminar will introduce Google’s free tools for improving business operations and sales. Google product experts will also talk about what is new in online and mobile advertising. Join us to learn how to create […]
GCAI “likes” Sponsored Stories already. We’ve employed them for both client branding purposes and to help with the charitable causes we support. According to Facebook, Sponsored Stories are regular News Feed stories that have been promoted to the right column of Facebook, where you may be more likely to discover new things that your friends […]
Saying goodbye is never easy, yet reluctantly we say that to Laura Chechette, our Public Relations Analyst. Laura came to us just over a year ago, having served in public relations as well as a variety of other roles. She attacked the emergent discipline of Online Reputation Management (ORM) with gusto and quickly became one […]
YouTube Insights was recently replaced by YouTube Analytics, a service similar to Google Analytics. This change was made to enable users to measure their videos’ success in an even more detailed way than before. Last week’s YouTube Blog by Ted Hamilton listed some of the biggest changes made: A Quick Overview: This provides all of […]
For this week’s edition of GCAI’s social media news we wanted to switch it up and in honor of Thanksgiving we each listed what we are thankful for. Enjoy! John: Two things that immediately come to mind…starting with the most important – I am most thankful for the creativity and determination of my peers here […]
On Monday, Google+ opened the flood gates and allowed businesses to create pages on the social network. Organizations such as Pepsi, Fox News and The New England Patriots have already created Google+ Brand Pages. This video from Google shows how a business can use Google+ Pages to create a community online. If you are wondering […]
Last week the GCAI team traveled to Milwaukee, WI to attend the PR + Social Media Summit at Marquette University. I presented during the panel discussion, Online Reputation Management: Tools, Tactics, and Tips from Experts on the Front Lines while John moderated the panel. Mary also moderated the panel, Engaging with Social Media Communities for […]
Back in the day (like five years ago), GCAI provided pro-bono Public Relations services to Greater Springfield Habitat for Humanity’s blitz builds, so the concept of rallying volunteers, supplies and donations to build a house was not a new thing to us. Then, along came the Extreme Makeover: Home Edition (EMHE) Springfield build. For those […]
Timeline is coming soon to a Facebook page near you, but if you just can’t wait and want a sneak peak of how your profile is going to look then this article How to Enable the New Facebook Timeline NOW from Mashable. The article explains with step-by-step instructions and screen shots on how obtain Timeline […]
