In recognition of her six years of success and awarding-winning accomplishment as a video producer, Garvey Communication Associates Inc. (GCAi) has announced Darcy Young’s promotion to Director of Digital Public Relations. “Darcy has been working hard to develop our brand journalism approach since she walked through the door,” explained John J. Garvey, President of GCAi. […]
A Union Station performance of the National Anthem by Vanessa Ford received more than 33,000 video views Springfield, MA (July 26, 2021) – Springfield Union Station announced today that a recent performance[VIDEO] of the National Anthem by Vanessa Ford, “The Songstress of Springfield,” has set viewing records. “We suspected that a video by Ms. Ford, […]
At the time, it would have been hard to imagine a more elegant place for James Garvey to knock out digital marketing campaigns. WeWork’s coworking space at the Pacific Design Center in West Hollywood, CA, brought together an eclectic group of startups most of which skewed toward the fashion-tech industry. On any given morning, you […]
One year after the start of the COVID-19 pandemic, GCAi helped BusinessWest gather leaders from six area businesses and institutions to talk about the many ways COVID has changed their work and lives, how it impacted the workplace for associates and customers, and even how it made them all different and, in their view, better […]
BusinessWest (February 2, 2021) – “Our mission and services have expanded to meet in part the incredible needs of the community during this time of hardship,” said Dr. Calvin Hill, MLKFS board chair and vice president of Diversity, Inclusion, and Community Engagement for Springfield College. “Therefore, adding additional and talented hands to our leadership will […]
There you have it. Video production is nothing like carpentry. Both benefit from the skill and experience of the person doing the cutting. However, you get just one shot cutting the board right. On the other hand, if you have planned correctly, the return on investment with video begins in the edit suite where the […]
“Nobody should have to go hungry and navigate life.” – Christina Royal, President of Holyoke Community College. Unfortunately, need is not the main success factor of a nonprofit capital campaign. In order to navigate and penetrate the crowded field of capital campaigns in-market, the message needs to be important but communication is critical. GCAi recently […]
The Children’s Study Home recently appointed Board of Directors member Darcy (Fortune) Young to its Executive Committee. Ms. Young has been a member of the board since 2018 serving on the Communications Committee. She has consulted on everything from fundraising to digital marketing and, most recently, was part of the board effort to transition to […]
While apps are nothing new, app marketing is. Most businesses with apps fail to move beyond the launch into actually engaging their customers in the benefits. That’s pretty shocking because the benefits flow both ways – to the customer and to the company. But, there’s more. In this case, much more. When you combine the […]
Barbara Garvey, Vice President, Springfield Library Foundation We have come together to celebrate the completion of this gorgeous Library in our East Forest Park Community. You may be surprised to see me rather than former Mayor Charlie Ryan but when we looked at the group of speakers for today, there was no doubt that the […]
