Saying goodbye is never easy, yet reluctantly we say that to Laura Chechette, our Public Relations Analyst. Laura came to us just over a year ago, having served in public relations as well as a variety of other roles. She attacked the emergent discipline of Online Reputation Management (ORM) with gusto and quickly became one of a few national experts in using it for Search Engine Optimized (SEO) purposes. That’s a bold statement – but anyone who has the patience and discipline to review over 40 different ORM platforms, participate in a weekly Twitter chat with other thought leaders, and present at PR and Social Media conferences on the subject (which was held at a national university) deserves that title.
We’ll miss her for sure, but are proud of her accomplishments in such a short time and the fact that she could take a daily drubbing on her lack of height from her boss (JG is lucky that vertically challenged individuals are not a protected federal class). Laura always wanted to continue her formal education in the field and was recently accepted as a graduate fellow at the Emerson College School of Communications Management in Boston, MA. Congratulations and best of luck Laura!!