by John Costello Online advertising has TV, radio and print ads beat. Beat in responsiveness? Timeliness? Accessibility? Volume? Reach? Yes to all the above, but there is another attribute which consumers rank online advertising higher in than traditional ad mediums, and it may surprise you: Trust. Recently Nielsen released a study about trust in advertising. […]
“Hashtag” may seem like just another term in an era of ever-expanding tech jargon. Seeming to have come out of nowhere, the surprising history behind those four intersecting lines might make you take to Twitter and say #OMG. The hashtag traces its roots back to the days when only birds tweeted and the only tablets […]
We all feel the drag of the 9-5 workday after a while. The question is, what do you do about it? We have found a sure fire way to recharge our batteries without the consumption of 5-hour Energy or Red Bull drinks – engaging with startups. The GCAi team has been supporting the regional entrepreneurial […]
Everyday the GCAi team navigates through an endless barrage of headlines as fast as the digital industry churns them out. While we love all of the sources we scour daily, there are several that have earned a place near to our hearts. Bostinno: With Boston becoming one of the central hubs for innovation in the U.S., […]
Last week GCAi shared an article about Facebook’s rules for running promotions. It contained information regarding what is allowed and what is considered a violation of Page rules. However, Facebook has revised their policy. Luckily, this update is good news! Updating their guidelines makes it much easier to run a promotion on the social network. […]
From time to time, as your news feed shows you pictures from a near-stranger’s vacation, you may wonder how Facebook decides what you will see when you’re logged in. The order of posts that appear on a user’s news feed is determined by an algorithm which takes into account and ranks many different factors, including […]
At GCAi we’ve been exploring the outer reaches of the internet since its inception. From the early days of askmydog.com to our newly discovered apps like ThingLink, we have explored it all. As we continue our journey through the digital sphere, we’ll continue to put our ideas and discoveries into your inbox. #GCAiPlanet […]
The building where GCAi started is now gone – blown away in the tornado of 2011. Most of us here were just wee lads and lasses when the old man hung his shingle out. GCAi was officially a startup in 1991 on a dining room table – reliant on a lot of good will, sage […]
You may have thought that we’ve already reached the limit to which technology can enhance our digital images. From red eye reduction to Photoshop, it’s hard to imagine what else could be done to improve a still photo. Well, the next stage of digital image sharing is already here, and it comes in the form […]
Topics ranging from SEO to Oreos (and of course Grumpy Cat) were covered at the Community Managers’ Swap Meet last week where GCAi clients and representatives from leading brands gathered to discuss social media, digital marketing and online reputation management. GCAi alum Kaitlyn Bigica kicked off the event with an insightful presentation covering her work […]
