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GCAI Thanks Laura Chechette

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Laura Chechette, former Public Relations Analyst for GCAISaying goodbye is never easy, yet reluctantly we say that to Laura Chechette, our Public Relations Analyst. Laura came to us just over a year ago, having served in public relations as well as a variety of other roles. She attacked the emergent discipline of Online Reputation Management (ORM) with gusto and quickly became one of a few national experts in using it for Search Engine Optimized (SEO) purposes. That’s a bold statement – but anyone who has the patience and discipline to review over 40 different ORM platforms, participate in a weekly Twitter chat with other thought leaders, and present at PR and Social Media conferences on the subject (which was held at a national university) deserves that title.

We’ll miss her for sure, but are proud of her accomplishments in such a short time and the fact that she could take a daily drubbing on her lack of height from her boss (JG is lucky that vertically challenged individuals are not a protected federal class). Laura always wanted to continue her formal education in the field and was recently accepted as a graduate fellow at the Emerson College School of Communications Management in Boston, MA. Congratulations and best of luck Laura!!

What GCAI is Thankful for This Thanksgiving

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For this week’s edition of GCAI’s social media news we wanted to switch it up and in honor of Thanksgiving we each listed what we are thankful for. Enjoy!

Screenshot of Google Turkey

John:

Two things that immediately come to mind…starting with the most important – I am most thankful for the creativity and determination of my peers here at GCAI. Mary Fallon, Laura Chechette, Kaitlyn Bigica, and Michelle Wolters are what makes our business a success .  Without them, I would be just another guy with a good idea and a dining room table.

From a technology standpoint – I am thankful for all things Apple.  Our iPhones, iPad, and MacBooks have transformed the way we conduct SEO PR and digital marketing.

Mary:

I am is thankful for the opportunity to present and discuss GCAI’s SEO/SMO/ORM approach with college students because I love my job and hope to inspire others to pursue a career in marketing and communications.

Laura:

I am thankful for social media tools like HootSuite and TweetDeck because they allow me to schedule Facebook and Twitter posts for GCAI’s clients on Thanksgiving while I am enjoying my turkey and mashed potatoes. I am also thankful for Kaitlyn Bigica who helped me create and schedule all of those Facebook and Twitter posts.