Entries by Garvey Communication

Make Your Resume Stand Out With A QR Code

This week’s Social Media News comes to us from our newest employee, Kaitlyn Bigica. Kaitlyn is a junior journalism major/IT minor at the University of Massachusetts Amherst.  She is a staff writer for her college daily newspaper and a member of the University Programming Council.  Kaitlyn received her job as Social Media Assistant at Garvey […]

Where To Find Information About New Social Media Trends

This week’s social media news comes to us from Kevin Curley, Social Media Specialist at The Christian Science Monitor. He directs the social online engagement strategy for CSMonitor.com, the web version of The Christian Science Monitor. Kevin’s main focus at the Monitor has been to build a loyal audience utilizing email newsletter campaigns and traditional […]

Want To Stand Out In The Social Media Crowd? Build A Community Of Loyal Readers

This week’s social media news comes to us from Kevin Curley, Social Media Specialist at The Christian Science Monitor. He directs the social online engagement strategy for CSMonitor.com, the web version of The Christian Science Monitor. Kevin’s main focus at the Monitor has been to build a loyal audience utilizing email newsletter campaigns and traditional […]

FieldEddy and GCAI Bring QR Codes To Local Print Advertisement

QR Codes have landed in Springfield thanks to a new ad campaign launched by Garvey Communication Associates Inc. (GCAI) for longtime client, the FieldEddy Insurance Network. While some are still trying to decide whether QR Codes, otherwise known as Quick Response Codes, are the latest fad or in fact a game changer, GCAI has begun to […]

Social Media In Ireland: Twitter, Smart Phones, The Next “Big Thing”

This week’s social media news has a special St. Patrick’s Day twist because it comes to us from across the pond written by Eoin Kennedy of Dublin, Ireland.  Eoin is the Associate Director at Slattery Communications, where he heads up their digital offering Engage Online. Eoin has 15 years of experience in corporation communication with […]

Do You “Like” The New Facebook Changes? Fan Pages, Movies, and More

Facebook is once again making lots of changes, but in this case we at Garvey Communication believe “change is good.”  The biggest change is happening today when all Facebook Fan Pages will switch from the current page layout to a new layout that is similar to a personal profile page.  Although some fan pages have […]

The future in social media is sharing experiences-Brian Solis Video Interview

Brian Solis is described on his website as being “globally recognized as one of the most prominent thought leaders and published authors in new media.” He is Founder and President of Future Works, an award-winning digital and social media agency in Silicon Valley and San Francisco. We at Garvey Communication love to hear what he […]

Did J.C. Penney Wear An SEO “Black Hat?” The Story and How to Do It Right

Everyone wants their website to be ranked first by Google, but how far would you go to make that happen?  J.C. Penney learned the hard way that you better follow Google’s rules or your website will be buried, literally.  The New York Times article, The Dirty Little Secret of Search, exposed how J.C. Penney’s website […]

Pajama Project Breaks Record

The Pajama Project collected over 645 sets of pajamas this year, breaking the old record! The pajamas will benefit homeless children and families at the Gray House and Friends of the Homeless. Thank you to everyone who helped out and donated this past holiday season. For more information about the collection please visit the St. […]

3 Perspectives On How Social Today’s PR Graduates Must Be – Part 3

Views from The Student, The Pro and The Professor Last week we discussed how graduates will use social media to find a PR job. This week’s Social Media News, is the last of our three  part series, and asks what will surprise graduates about social media once they get on the job. GCAI tapped three […]