QR Codes have landed in Springfield thanks to a new ad campaign launched by Garvey Communication Associates Inc. (GCAI) for longtime client, the FieldEddy Insurance Network. While some are still trying to decide whether QR Codes, otherwise known as Quick Response Codes, are the latest fad or in fact a game changer, GCAI has begun to adopt the new technology for virtually all the projects it undertakes. With close to half of the US population using smart phones, QR Code use is expected to expand rapidly. Essentially, anyone with a smart phone can download a simple to use, free app that will allow them to scan a QR Code and be immediately linked to Internet based content. Already, most major retailers are using them to link to videos, special offers, and additional product information that would not fit in conventional printed space.
According to John Garvey, president of GCAI, “The FieldEddy Insurance Network ‘Shopping’ ad was the perfect way to leverage other Internet-based media that was available. Last year, the boys at viz-bang! produced a terrific commercial for us. It built upon the popular ‘Shopping with Wendy’ campaign we launched in 2009. By employing QR Code technology, we were able to leverage that popular video and essentially add Internet capacity to a print ad.” GCAI already has several other QR Code projects on the design table and will launch several additional ads employing the technology this spring.