Posts

Key Points From The PRSA 2011 Digital Impact Conference

/in /by

Recently John and Mary attended the PRSA 2011 Digital Impact Conference, “Building Knowledge, Skills and Value for the New Decade”. A couple presentations in particular resonated with us and we wanted to share a few key points from each.

“Read it! Grab it! Share it!: Optimize Content for Curators”

Presenter: Rachelle Spero, director, Brunswick Group

1.       AddThis.com – allows users to add social media sharing features to content. Also, allows for tracking/measurement.
2.       Google your industry plus 100 – to get the top influencers in your industry.
3.       Alltop.com – provides the top blogs which can be searched by industry.
4.       EmpireAvenue.com – a virtual stock market for social media.

SNCR Award-Winning Case Study: Measurements 201: How to Move Beyond Awareness

Presenter: Joe Chernov, director of content, Eloqua

Great video created by Joe that we recommend watching. Also, check out the Eloqua Social Media Playbook.

1.       Be relevant and helpful
2.       Create “share-worthy content”.
3.       Form real relationships
4.       People trust people more than brands
5.       Influence influencers by becoming one

If you have suggestions for future Social Media News posts, want to ask questions or share thoughts, please feel free to email me. Thanks! – Laura

GCAI Staff Member Gains Google AdWords Certification

/in /by
Mary Fallon, media director at Garvey Communication Associates Inc. (GCAI) recently attained Google AdWords Individual Certification. Google AdWords allows advertisers to create text, image, and video ads to run on Google, its partner “search network” and/or its content network sites.

Mary Fallon, media director at Garvey Communication Associates Inc. (GCAI) recently attained Google AdWords Individual Certification. Google AdWords allows advertisers to create text, image, and video ads to run on Google, its partner “search network” and/or its content network sites.

Mary Fallon, media director at Garvey Communication Associates Inc. (GCAI) recently attained Google AdWords Individual Certification.  Fallon passed two exams to gain certification including an advanced-level exam on search advertising covering best practices for managing AdWords campaigns.

Celebrating its 10 year anniversary this year, AdWords continues to be Google’s flagship advertising product.  Google AdWords allows advertisers to create text, image, and video ads to run on Google, its partner “search network” and/or its content network sites.  The advertiser is able to limit spending by setting daily budgets and can specify the geographic location, ranging from local to international distribution.  All of these controls make for an incredibly targeted marketing campaign.

A resident of Springfield, Fallon is a graduate of the Isenberg School of Management at the University of Massachusetts Amherst where she earned a Bachelor of Science Degree in Marketing. She is also a guest lecturer at the University of Massachusetts Amherst on the subject of SEO and SMO PR.  Fallon is a member of The Valley Press Club, The Public Relations Society of America (PRSA) and serves on the board of directors for The Advertising Club of Western Massachusetts. She also volunteers with Big Brothers Big Sisters of Hampden County through their Community-Based Mentoring program.