PeoplesBank Changes Leaders and GCAi Makes That News Known

 

For the third time in about two decades, PeoplesBank has named a new president and turned to GCAi PR to make that news known to both media and digital audiences. Starting with the transition from Joe LoBello to Doug Bowen, then Bowen to Tom Senecal, and finally, Senecal to the current President and COO Brian Canina, GCAi has helped the bank tell the story of both past accomplishments and future potential.

“It’s a bit of a profound role,” suggests GCAi founder John J. Garvey. “We are helping to shape one president’s legacy and another’s promise. I do think, however, the balance is tilted toward legacy. This is a time to celebrate the departing leader’s successes and accomplishments.”

One of the unique features of the Public Relations campaign was a GCAi-produced video interview between incoming Todd Tallman, the incoming CEO of PeoplesBank and PeoplesBancorp, MHC, and Tom Senecal regarding what success would look like in the coming years.

One of GCAi’s Digital Media Kits (DMKs) made its way to Jon Chesto of the Boston Globe, who chose to feature Tom Senecal in his Bold Types column.