Business Success Stories Sell for the Rush Insurance Group

Success sells, or so the saying goes. In a digital Public Relations world, however, GCAi believes that brands should focus on how they enable the success of their customers rather than boasting about their own success.

That belief is fueled by digital data and results. In both the B2B and B2C worlds, GCAi has found that digital results – achieving if not exceeding the key performance metrics of a campaign are based on storytelling related to how a company helps its customers, and putting the customer in charge of that message.

“We fight this battle a lot,” notes John J. Garvey, founder of GCAi and architect of its Digital Public Relations and Marketing approach. “I scratch my head about it, but some companies just want to digitally settle on ‘buy our stuff’ rather than explore why customers do that. If they care about data, we usually win the fight.”

For the Rush Insurance Group, there was no fight at all. Rush’s founder, Sam Hanmer, has been a GCAi client for decades – including during his tenure as owner of FieldEddy. Sam readily agreed to the Business Success Stories approach and found two more than willing clients – Center Square Grill’s owner Bill Collins and Springfield Museums’ president, Kay Simpson.

“The Center Square Grill shoot was a hoot,” Garvey explains, “We were just testing out our new G7x vlogging cameras when all of a sudden, we realized we were capturing something unique. On the other hand, the Springfield Museums shoot was terrifying. We used a more conventional approach – cameras, lights, etc., and when Kay told us we were shooting in the room with their most valued paintings, I almost had a heart attack. We were a few feet away from the works of the masters, and one falling tripod could have…well, I can’t even say it.”

The results made the risks rewarding. The Center Square Grill and Springfield Museums campaigns, which ran on Meta and LinkedIn, resulted in more than 100,000 video views and over 6,000 link clicks.

Oh, and Sam (our insurance agent) said we would be covered if we messed up the Monet.