In the age of mobile technology, being prepared to change a company strategy is extremely important. We have seen many companies alter their original business plans to remain successful and continue to attract consumers, many whom have become mobile consumers.
Chief Retail Industry Analyst, Marshal Cohen says, “It’s very easy to allow an iconic brand to remain true to its heritage and at the same time obsolete itself.” In an attempt to avoid that path, Burberry’s Chief Executive, Angela Ahrendts and Chief Creative Officer, Christopher Bailey have been pushing the brand’s digital and now mobile boundaries to keep their luxury brand alive and relevant for the mobile future.
Read more on how Burberry is making moves to digitally enhance their brand. : Caryn Rousseau | Classic fashion brand Burberry goes digital