Video Stops the Scroll

Your audience is ignoring you, and so are the algorithms. According to our buddies at LinkedIn, unless you are using video, people just scroll right by you with the algorithm pushing them along like a baby in a pram.

“Tim The Barber,” Tim Long of Harwich Port, MA

It’s probably never been said that Google reviews actually give insight into the individual.  In the case of my friend Tim Long, also known as “Tim the Barber of Harwich Port,” there is some truth to them.

GCAi Pro Bono Videos Help Local Nonprofits Launch Giving Tuesday Fundraising.

According to Fortune Magazine, Americans donated more than $4 billion to nonprofits in 2025, a substantial increase over the $3.6 billion donated the previous year. Yet, for many charities, getting a piece of that growing and increasingly important pie can prove difficult. Enter GCAi, offering free video pitches to area nonprofits. “Look, I get it. […]

PeoplesBank Changes Leaders and GCAi Makes That News Known

  For the third time in about two decades, PeoplesBank has named a new president and turned to GCAi PR to make that news known to both media and digital audiences. Starting with the transition from Joe LoBello to Doug Bowen, then Bowen to Tom Senecal, and finally, Senecal to the current President and COO […]

Business Success Stories Sell for the Rush Insurance Group

Success sells, or so the saying goes. In a digital Public Relations world, however, GCAi believes that brands should focus on how they enable the success of their customers rather than boasting about their own success. That belief is fueled by digital data and results. In both the B2B and B2C worlds, GCAi has found […]