Special Recent Posts

4 Truths About Video: The King of Marketing 2017

4 Truths About Video: The King of Marketing 2017

We know what you may be thinking: “not another 2017 marketing predictions article!” Don’t worry, her[…]

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What’s on the mind of bank marketing leaders in 2017?

Data – they are awash in it and, while they want to harness its potential, they also don’t want to d[…]

How Google Uses Your Information For Ad Targeting

How Google Uses Your Information For Ad Targeting

GCAi’s AdWords expert explains how Google uses behavior and search history to target you with advert[…]

6 Simple Tips To Increase Media Coverage For Your Brand

6 Simple Tips To Increase Media Coverage For Your Brand

Ann Wylie’s latest blog post, The Release Is Dead, had us more excited than we were for the retu[…]

Millennials Weigh In On The Future Of Their Favorite App: Snapchat

Millennials Weigh In On The Future Of Their Favorite App: Snapchat

In 2013, Facebook’s Mark Zuckerberg showed up at Evan Spiegel’s front door with $3 billion stuffed i[…]


Special Recent Posts

4 Truths About Video: The King of Marketing 2017

We know what you may be thinking: “not another 2017 marketing predictions article!” Don’t worry, her[…]

What’s on the mind of bank marketing leaders in 2017?

Data – they are awash in it and, while they want to harness its potential, they also don’t want to d[…]

How Google Uses Your Information For Ad Targeting

GCAi’s AdWords expert explains how Google uses behavior and search history to target you with advert[…]

6 Simple Tips To Increase Media Coverage For Your Brand

Ann Wylie’s latest blog post, The Release Is Dead, had us more excited than we were for the retu[…]

Millennials Weigh In On The Future Of Their Favorite App: Snapchat

In 2013, Facebook’s Mark Zuckerberg showed up at Evan Spiegel’s front door with $3 billion stuffed i[…]

From The GCAi Desk: Mary Shea’s 4-Step Recipe For Facebook Advertising Success

#GCAiPlanet caught up with Mary K. Shea, Vice President Digital Strategy at GCAi, to learn about how[…]

From The GCAi Desk: How To Produce Videos For PR On A Budget

Darcy Fortune, SEO PR Analyst at Garvey Communication Associates Inc. (GCAi) has experience in telev[…]

From The GCAi Desk: 6 Steps To Kick-Start Your Influencer Relations

The GCAi Digital Marketing team spoke with Christina Polaski, Content and Social Media Manager at Ca[…]

From The GCAi Desk: Kevin Grady’s 6 Predictions For The Future Of Branding

The GCAi Digital Marketing Team met Kevin Grady, the Global Head of Design and Communication at Sieg[…]

From The GCAi Desk: Key Takeaways From PRSA Boston Social Media Summit

The GCAi Digital Marketing Team recently attended the PRSA Boston Social Media Summit at Bentley[…]

GCAi Desk: Picture This – 5 Steps To Improve Your Visual Content Marketing

Is your content marketing campaign failing to generate positive results and engagement? It’s pos[…]

From The GCAi Desk: Social Media Is The Knight In Shining Armor

No one wants to think back to 2007 these days. For us, it is because of embarrassing memories of jun[…]

From The GCAi Lab: Hit Your Content Marketing Out Of The Park

Spring is finally here, and so is baseball season. Those of us in the Digital Marketing world have b[…]

From The GCAi Desk: Tabwith.me Introduces Banks To The World Of Connected Commerce

Customers find convenience and willingly introduce their bank to friends and family.

It’s an […]

From The GCAi Lab: Can Your Landing Page Do More? 6 Tips To Help It Sell

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I[…]

A One-Step Plan For Creating An Innovation Pipeline For Your Business

And, seven benefits it will provide you and your company right away!

If you want to create an inn[…]

Garvey Communication Associates Inc. Hosts German Entrepreneurs

Garvey Communication Associates Inc. recently hosted a tour for 11 German entrepreneurs from the stu[…]

Pouring Brand: Does Guinness Brew A Great Stout Or A Variety Beer?

There’s no question, when I am in Ireland, my favorite beer is Guinness. Well, let me clarify that a[…]

7 Simple Tips To Conquer Google+ And Boost Your SEO Strategy

With so many social media platforms to keep track of, it’s easy to let some fall by the way side. Yo[…]

From GCAiLabs: What’s Up With Facebook?

by John Garvey, James Garvey, and John Costello

Our take on where “The Social Network” is going:
[…]

GCAi Labs: Just In Time – Best Apps For Snow Removal

by John Garvey

So here is what we discovered.

We tested several ways to use a smart phone for […]

Goodbye PowerPoint, Hello Prezi

by John Costello

Is your worst nightmare to be presenting in front of an audience who looks like […]

Facebook Says No More Free Lunch

by John Costello

One of the first lessons learned in freshman year Microeconomics class is that t[…]

Are We Becoming #Hashtag Nation?

by John Garvey

Hashtags. You can’t escape them even if you put your smartphone aside, leave your […]

7 Tips to Boost Your Twitter Followers

Nothing stays the same for long in the digital universe, which is why we’re constantly trying to kee[…]

The Big Ban: Facebook at Work

At GCAi, much of our work consists of developing content for social media and observing trends and d[…]

Believe it or Not: Trust in Online Advertising on the Rise

by John Costello

Online advertising has TV, radio and print ads beat. Beat in responsiveness? Tim[…]

The History of the Hashtag

“Hashtag” may seem like just another term in an era of ever-expanding tech jargon. Seeming to have c[…]

GCAi’s Top 7 Digital News Sources

Everyday the GCAi team navigates through an endless barrage of headlines as fast as the digital indu[…]

Facebook Flips Contest Rules

Last week GCAi shared an article about Facebook’s rules for running promotions. It contained inf[…]

Don’t Get Screwed by Facebook’s Contest Rules

From time to time, as your news feed shows you pictures from a near-stranger’s vacation, you may won[…]

ThingLink Gives Images New Life

You may have thought that we’ve already reached the limit to which technology can enhance our digita[…]

Native Advertising Saves The Day For Brands

Display ads alone just don’t cut it anymore. Digiday recently shared some alarming stats about displ[…]

Online Reputation Management: Is there really an app for that?

GCAi weighs in on a NPR report on the ORM industry.

It happens a lot. Someone else sucks up your […]

A Real Boom in Digital Communications On The Horizon In Ireland

Just in time for St. Patrick’s Day, we have our annual post by Ireland Social Media Strategist Eoin […]

Google Rolls Out Enhanced Campaigns

Like most people, I’m usually within arm’s length of an Internet connected device whether it be my i[…]

Burberry gets a Mobile Makeover

In the age of mobile technology, being prepared to change a company strategy is extremely important.[…]

A Bit of Insight from Bit.ly

While presenting at the national Advanced Technology Education Principal Investigators Conference, o[…]

The Future of Wireless: Spectrum and Cell Technologies

We recently came across an article in Business Week about small cell wireless technology – Want to S[…]

Overcoming Hurdles to Online Video

At GCAI we rarely go a day without discussing videos for the web. Whether we’re creating a media pla[…]

Teens And Social Media: Conflicting Studies Drive GCAI To Source.

We are always talking to teens about social media. Our “Media and Marketing for Middle School” vocat[…]

Death of the blog or rebirth what do you think?

New research by the University of Massachusetts Dartmouth reveals that corporate blogging is in decl[…]

Facebook Timeline: 8 Best Practices for Brand Pages

With the arrival of Facebook Timeline for pages on March 30th, brands have been scrambling to get be[…]

Digital and Social Media Continue To Be The Toast Of Ireland Despite The Recession

As a special St. Patrick’s Day present to our digital marketing friends, we have another post by Ire[…]

Super Bowl Ads 2012: The Battle For The Second Screen

Thanks to WGGB ABC 40/FOX 6, I have been talking about the Super Bowl ads a lot this year. More […]

Creating Cool Social Media Content With Search Stories

Ever thought that your Google search could tell a story?  Well, leave it to the creative minds at G[…]

Facebook Sponsored Stories Offers Brands New Connections – Upside and Downside.

GCAI “likes” Sponsored Stories already. We’ve employed them for both client branding purposes and to[…]

YouTube Analytics Replaces YouTube Insights and Increases Functionality

YouTube Insights was recently replaced by YouTube Analytics, a service similar to Google Analytics. […]

Business and Brand Pages Now Allowed on Google+

On Monday, Google+ opened the flood gates and allowed businesses to create pages on the social netwo[…]

Key Takeaways from the PR + Social Media Summit

Last week the GCAI team traveled to Milwaukee, WI to attend the PR + Social Media Summit at Marquett[…]

Extreme Makeover: Home Edition Requires Radical PR Tactics

Back in the day (like five years ago), GCAI provided pro-bono Public Relations services to  Greater […]

Facebook’s Timeline: When It’s Coming and What You Can Expect

Timeline is coming soon to a Facebook page near you, but if you just can’t wait and want[…]

Facebook Changes: Subscribe, Lists, Ticker and More!

If you logged on to Facebook this morning then you know the whole layout of the site has been redesi[…]

7 Tips to Boost Your Twitter Followers

The more Twitter followers the better. The more followers you have, the more likely your tweets will[…]

Will You Be In My Circle? Google+ Mashup

Google+ debuted as a private beta platform on June 28 and only select people received invites to joi[…]

Tornado’s Winds Whip Up Volcanic Search Results

By John J. Garvey

Who would have thought that my digital “15 minutes of fame” would come because […]

How Twitter is Becoming Part of TV on #TheVoice

Although I’m not normally a fan of reality TV or singing competitions, The Voice on NBC has gotten m[…]

Share Buttons: Are They Worth it? Find Out In This Week’s Social Media News

Sharing information online is now easier than ever before because of share buttons. These button[…]

Key Points From The PRSA 2011 Digital Impact Conference

Recently John and Mary attended the PRSA 2011 Digital Impact Conference, “Building Knowledge, Skills[…]

Make Your Resume Stand Out With A QR Code

This week’s Social Media News comes to us from our newest employee, Kaitlyn Bigica. Kaitlyn is a jun[…]

Where To Find Information About New Social Media Trends

This week’s social media news comes to us from Kevin Curley, Social Media Specialist at The Christia[…]

Want To Stand Out In The Social Media Crowd? Build A Community Of Loyal Readers

This week’s social media news comes to us from Kevin Curley, Social Media Specialist at The Christia[…]

Social Media In Ireland: Twitter, Smart Phones, The Next “Big Thing”

This week’s social media news has a special St. Patrick’s Day twist because it comes to us from […]

Do You “Like” The New Facebook Changes? Fan Pages, Movies, and More

Facebook is once again making lots of changes, but in this case we at Garvey Communication believe “[…]

The future in social media is sharing experiences-Brian Solis Video Interview

Brian Solis is described on his website as being “globally recognized as one of the most prominent t[…]

Did J.C. Penney Wear An SEO “Black Hat?” The Story and How to Do It Right

Everyone wants their website to be ranked first by Google, but how far would you go to make that hap[…]

3 Perspectives On How Social Today’s PR Graduates Must Be – Part 3

Views from The Student, The Pro and The Professor

Last week we discussed how graduates will use s[…]

3 Perspectives On How Social Today’s PR Graduates Must Be – Part 2

Views from The Student, The Pro and The Professor

Last week we discussed the “must have” social m[…]

3 Perspectives On How “Social” Today’s PR Graduates Must Be-Part 1

Views from The Student, The Pro and The Professor

Obviously, Social Media has transformed Public […]

GCAI’s 2011 Tips and Trends To Take Note Of

Hey GCAI fans! Since Laura is away, this week’s Social Media News will be brought to you by myself. […]

How Does a Googlebot Crawl Your Website? Trends vs. Insights? What Was “Googled” the Most in 2010?

Google’s Hidden Gems in This Week’s Social Media News

Most people are aware of Google Analytics a[…]

How Many People View Your Facebook Posts? Confused By Community Pages? Social Media News Explains

Do you love the information that Facebook Insights gives you as a fan page administrator?  Now you c[…]

Curious Who You Are Tweeting To? Could A New Analytics Tool Kill Klout? This Week’s Social Media News Has The Answers!

Have you ever wondered what the lifespan of a retweet was or what the average age and education leve[…]

Social Media Monitoring-The Game Changer, The Gap, and The Goods

As a part of our continuing efforts to evaluate Social Media Monitoring and Measurement platforms, t[…]

Moving Beyond Alerts – Social media monitoring and measurement

GCAI Social Media News: Moving Beyond Alerts – Social media monitoring and measurement.

Like PR a[…]

This Week's Social Media Bark: Facebook Reaches 500 Million Members, Investor or Collector, and Watch What You Tweet

Just wanted to let all of you know that we’re looking for people involved in Social Media to help us[…]

This Week’s Social Media Bark: Summer Heat, Facebook’s New Traffic Record, and Microsoft Adds Facebook To Your Outlook

Summer Heat: Okay, so Al Gore told us to expect global warming…but he didn’t say we’d live in HELL a[…]

This Week’s Social Media Bark: Local Search on Smartphones, John and Gregg Get Potty Mouth Over Strategy, Twitter Search up 33%.

This week I’m writing to you from Ridgewood, NJ! The heat down here has been ridiculous, and I’m act[…]