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PeoplesBank ‘Record Number’ PR Campaign Success Based on More Than a Number

PR pros know that success often lies well beyond the numbers. Data is fine, but it is barely digestible for most people. The difference between getting media coverage and engagement clearly is in the story that is told. So, what was the “Record Number” campaign story? Well, the last chapter certainly was about the numbers. […]

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Reporters Notebook: How to Make the News: Spotting a Good Story When you See One!

As a journalist Mary Cate Mannion filled hundreds of Reporter’s Notebooks now as PR professional she’s revisiting the pages to share tips and strategies for better Public Relations.  

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https://www.gcaionline.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-22-at-8.55.06-AM.png 598 828 Garvey Communication https://www.gcaionline.com/wp-content/uploads/2025/12/GCAI-logo-2025.png Garvey Communication2022-07-22 08:02:332023-05-22 14:39:10Reporters Notebook: How to Make the News: Spotting a Good Story When you See One!

Mary Cate Mannion Launches New Series: Reporter’s Notebook

Episode One: Building Better Media Relations Tearing pages out of her old reporter’s notebook and reimagining them for PR Pros, Mary Cate Mannion offers critical tips for establishing a relationship with reporters. You need to see these tips well before you pitch your next story!  

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