Kaitlyn Bigica, Social Media Assistant at GCAI

This week’s Social Media News comes to us from our newest employee, Kaitlyn Bigica. Kaitlyn is a junior journalism major/IT minor at the University of Massachusetts Amherst.  She is a staff writer for her college daily newspaper and a member of the University Programming Council.  Kaitlyn received her job as Social Media Assistant at Garvey Communication Associates Inc. after including a QR code on her resume. Below is her blog post on how using QR codes on a resume can make it stand out in the crowd from other applicants.

I have recently learned about QR codes and the growing impact they have on social media and communication with consumers. I thought it would be a great idea to put one on my resume to impress prospective employers.

What are QR codes?

QR codes or quick response codes are specific matrix bar codes that can be read by smart phones.  They are similar to bar codes used in retail but hold more data. The code links to a URL, text or other data.

Qr codes are mainly being used by business’s to advertise their products in an interactive way.  They can be found in magazines, newspapers and on the back of business cards. Take a look at Macy’s use of QR codes on the tags of their merchandise.  The code scans to videos of the brand allowing consumers to get fashion tips and advice from the designer.  Read the rest on Kaitlyn’s blog…

If you have suggestions for future Social Media News posts, want to ask questions or share thoughts, please feel free to email me. Thanks! – Laura