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GCAI Thanks Laura Chechette

Laura Chechette, former Public Relations Analyst for GCAISaying goodbye is never easy, yet reluctantly we say that to Laura Chechette, our Public Relations Analyst. Laura came to us just over a year ago, having served in public relations as well as a variety of other roles. She attacked the emergent discipline of Online Reputation Management (ORM) with gusto and quickly became one of a few national experts in using it for Search Engine Optimized (SEO) purposes. That’s a bold statement – but anyone who has the patience and discipline to review over 40 different ORM platforms, participate in a weekly Twitter chat with other thought leaders, and present at PR and Social Media conferences on the subject (which was held at a national university) deserves that title.

We’ll miss her for sure, but are proud of her accomplishments in such a short time and the fact that she could take a daily drubbing on her lack of height from her boss (JG is lucky that vertically challenged individuals are not a protected federal class). Laura always wanted to continue her formal education in the field and was recently accepted as a graduate fellow at the Emerson College School of Communications Management in Boston, MA. Congratulations and best of luck Laura!!

What GCAI is Thankful for This Thanksgiving

For this week’s edition of GCAI’s social media news we wanted to switch it up and in honor of Thanksgiving we each listed what we are thankful for. Enjoy!

Screenshot of Google Turkey

John:

Two things that immediately come to mind…starting with the most important – I am most thankful for the creativity and determination of my peers here at GCAI. Mary Fallon, Laura Chechette, Kaitlyn Bigica, and Michelle Wolters are what makes our business a success .  Without them, I would be just another guy with a good idea and a dining room table.

From a technology standpoint – I am thankful for all things Apple.  Our iPhones, iPad, and MacBooks have transformed the way we conduct SEO PR and digital marketing.

Mary:

I am is thankful for the opportunity to present and discuss GCAI’s SEO/SMO/ORM approach with college students because I love my job and hope to inspire others to pursue a career in marketing and communications.

Laura:

I am thankful for social media tools like HootSuite and TweetDeck because they allow me to schedule Facebook and Twitter posts for GCAI’s clients on Thanksgiving while I am enjoying my turkey and mashed potatoes. I am also thankful for Kaitlyn Bigica who helped me create and schedule all of those Facebook and Twitter posts.

Facebook’s Timeline: When It’s Coming and What You Can Expect

Timeline is coming soon to a Facebook page near you, but if you just can’t wait and want a sneak peak of how your profile is going to look then this article How to Enable the New Facebook Timeline NOW from Mashable. The article explains with step-by-step instructions and screen shots on how obtain Timeline before everyone else does. Right now the official release date of Timeline is unknown but Facebook sources have revealed that users should be able to opt into Timeline within the next two to four weeks.

Here is a screenshot of what my profile looks like now with Timeline:

Facebook Timeline Screen Shot, Laura Chechette

I like to describe Timeline as my own personal yearbook. It includes all of the information, photos, status updated etc. that you have ever put on Facebook. It also gives you the option to add more details like the birth of a child, bought a house, etc.

The best part is that you can edit your Timeline to only include information that you want to share. So that unflattering or maybe inappropriate photo or status update from your freshman year of college year can be deleted.

The information section of your profile has also received a facelift. It is now much more structured and organized in chronological order.

Facebook Timeline, Information Section Laura Chechette

Currently the Timeline feature is only going to affect the personal profiles on Facebook, but Mashable had a few ad agency’s imagine what fan pages might look like if Facebook decided to change them as well. The article, How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] includes 12 different screen shots of what brand pages could look like if they change to the Timeline layout as well.

Do you have Timeline? Do you like the changes? Let us know in the comments section.

If you have suggestions for future Social Media News posts, want to be a guest blogger, ask questions or share thoughts, please feel free to email me. Thanks! – Laura

 

Facebook’s Timeline: When It’s Coming and What You Can Expect

Timeline is coming soon to a Facebook page near you, but if you just can’t wait and want a sneak peak of how your profile is going to look then this article How to Enable the New Facebook Timeline NOW from Mashable. The article explains with step-by-step instructions and screen shots on how obtain Timeline before everyone else does. Right now the official release date of Timeline is unknown but Facebook sources have revealed that users should be able to opt into Timeline within the next two to four weeks.

Here is a screenshot of what my profile looks like now with Timeline:

I like to describe Timeline as my own personal yearbook. It includes all of the information, photos, status updated etc. that you have ever put on Facebook. It also gives you the option to add more details like the birth of a child, bought a house, etc.

The best part is that you can edit your Timeline to only include information that you want to share. So that unflattering or maybe inappropriate photo or status update from your freshman year of college year can be deleted.

The information section of your profile has also received a facelift. It is now much more structured and organized in chronological order.

Currently the Timeline feature is only going to affect the personal profiles on Facebook, but Mashable had a few ad agency’s imagine what fan pages might look like if Facebook decided to change them as well. The article, How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] includes 12 different screen shots of what brand pages could look like if they change to the Timeline layout as well.

Timeline is coming soon to a Facebook page near you, but if you just can’t wait and want a sneak peak of how your profile is going to look then this article How to Enable the New Facebook Timeline NOW from Mashable. The article explains with step-by-step instructions and screen shots on how obtain Timeline before everyone else does. Right now the official release date of Timeline is unknown but Facebook sources have revealed that users should be able to opt into Timeline within the next two to four weeks.

Here is a screenshot of what my profile looks like now with Timeline:

Do you have Timeline? Do you like the changes? Let us know in the comments section.

If you have suggestions for future Social Media News posts, want to be a guest blogger, ask questions or share thoughts, please feel free to email me. Thanks! – Laura

 

GCAI Appoints Caroline Scannell As Accounts Analyst And Laura Chechette As Public Relations Analyst

Ms. Scannell manages over $1 million in financial transactions annually ensuring contract compliance, through reconciliation, and arranging for make goods where necessary. A resident of West Springfield, Ms. Scannell will complete her Bachelor of Arts degree in Finance and Accounting from Northeastern University in the spring of 2011, where she has already earned a Certificate of Accounting.  She is also a graduate of the Katharine Gibbs School in Boston, MA, where she earned an Associate Degree in Secretarial Arts with a legal specialization.

Ms. Chechette creates content for Search Engine Optimized (SEO) and Social Media Optimized (SMO) Public Relations efforts. She also supervises over 30 social media platforms that GCAI currently has under management for its clients.  Ms. Chechette is a recognized expert in social media monitoring and measurement platforms having researched, evaluated, and written about most of the top products currently available.

A resident of Longmeadow, Ms. Chechette is a Cum Laude graduate of Stonehill College in Easton, MA where she holds a Bachelor of Arts with a major in Communications.  After graduation, she completed a year of service with AmeriCorps NCCC where she provided public relations services in support of various projects around the country. Ms. Chechette is an associate member of The Public Relations Society of America and a member of the Advertising Club of Western Massachusetts.

Caroline Scannell-Accounts Analyst

Laura Chechette-Public Relations Analyst