Articles
Improving Facebook Ad Performance with the Carousel Format
https://www.facebook.com/business/news/carousel-ads
When People Pay Attention to Video Ads and Why
https://hbr.org/2015/10/when-people-pay-attention-to-video-ads-and-why
Goldman Sachs Will Advertise on Snapchat
http://www.buzzfeed.com/matthewzeitlin/goldman-sachs-will-advertise-on-snapchat#.kfYEAbRqK
You’re Thinking About Social Media ROI All Wrong
http://simplymeasured.com/blog/youre-thinking-about-social-media-roi-all-wrong/?
How to Beat Consumer Tune-Out with Useful Mobile Content
https://www.thinkwithgoogle.com/articles/how-to-beat-consumer-tune-out-with-useful-content.html?
Business Guides
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Twitter For Business