GCAi NEWS

GCAi Increases Its Corporate Reputation Management Expertise

SPRINGFIELD, MA [OCTOBER 24, 2017] – John J. Garvey, President of the Springfield-based digital marketing and public relations firm Garvey Communication Associates Inc. (GCAi), recently completed a certificate program in corporate reputation management offered by the Public Relations Society of America (PRSA). The eight-week program was taught by communications experts from global brands including Weber […]

Connecticut Orthopaedic Specialists Announced New “Hospital Within a Hospital” Through GCAi DPR

Digital Public Relations (DPR), a GCAi technique of generating both media coverage and audience engagement, was the bullhorn of choice for Connecticut Orthopaedic Specialists (COS). The largest independent orthopaedic practice in Connecticut and GCAi client announced their new “hospital within a hospital” collaboration with Hartford HealthCare. The GCAi production crew of Darcy Fortune, Digital PR […]

From Founder to Functionary: Life can be great after your startup fails

Cold chills? Sweaty palms? Fear of saying the wrong thing? We have all been there. That moment when you cross the threshold of a networking event and set out to – well, network. It’s not easy, and thank goodness Andrew Grochal and his team at Mixer Events solved the problem for us. To fully appreciate […]

Darcy Fortune James Garvey, GCAi

Digital Marketing News

4 Truths About Video: The King of Marketing 2017

We know what you may be thinking: “not another 2017 marketing predictions article!” Don’t worry, here on #GCAiPlanet, we won’t be predicting anything about 2017 in this article — we’re going to let the facts speak for themselves. We’ll show why video was crowned king of marketing in 2016 and why it will continue to […]

What’s on the mind of bank marketing leaders in 2017?

Data – they are awash in it and, while they want to harness its potential, they also don’t want to drown in it either. That was one of the key takeaways from the recent Media Buying Innovation Summit hosted by the Massachusetts Bankers Association and GCAi. The Summit kicked off with a panel discussion facilitated […]

How Google Uses Your Information For Ad Targeting

GCAi’s AdWords expert explains how Google uses behavior and search history to target you with advertisements. Google knows everything about you. The behemoth search engine uses web browser data, including behavior and search history, to store away an unfathomable amount of information about each of its users. As a result, Google is one of the […]