Mastering the Interview: Hands-on Training for Executives

A GCAi/Massachusetts Bankers Association Training Program
Mastering the Interview: Hands-on Interview Training for Executives

Presented by: John Garvey and Darcy Fortune, GCAi Public Relations and Digital Marketing

It used to be that the only time the C-Suite had to worry about video interviews was if something was going good or something was going very, very bad. Times have changed and video is now ubiquitous. Unfortunately, the strategy and approach to effective video interviewing is not. Today’s self-educating consumer is always searching for information and they want to watch not read. Your next customers want to know what you are going to deliver to them and they often want to hear it from someone at the top. Video is the most effective strategy for anything related to digital marketing or public relations. df-at-media-day

“Mastering The Interview” is focused on C-Level executives who need to communicate with the public: CEOs, CFOs, CIOs. It is also appropriate for Marketing, Public Relations, Commercial and Retail banking managers who are customer facing and looking for more effective ways to communicate.

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