YouTube Insights was recently replaced by YouTube Analytics, a service similar to Google Analytics. This change was made to enable users to measure their videos’ success in an even more detailed way than before.
Last week’s YouTube Blog by Ted Hamilton listed some of the biggest changes made:
- A Quick Overview: This provides all of the information you care about quickly, while enabling you to easily access more detailed information.
- More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
- Audience Builders: Discover which videos are driving the most views and subscriptions.
- Audience Retention: See how far viewers are watching through your video in the new audience retention report.
YouTube Analytics also offers a data filter, which allows users to filter reports by geography, content, or date, and an interactive map showing the distribution of certain desired metrics
Comparison of screen shots from both the old and new versions:
The new YouTube Analytics is more organized and user-friendly than the original. It provides increased functionality and options in a neater, simpler package.
Watch this YouTube Analytics user tutorial video to learn more.