PeoplesBank ‘Record Number’ PR Campaign Success Based on More Than a Number

PR pros know that success often lies well beyond the numbers. Data is fine, but it is barely digestible for most people. The difference between getting media coverage and engagement clearly is in the story that is told. So, what was the “Record Number” campaign story? Well, the last chapter certainly was about the numbers. […]

Businesses Join GCAi in Celebrating 25 Years at Tower Square with New Video

  Garvey Communication Associates Inc. (GCAi) recently finished a production called “Life at Tower Square” [VIDEO] for the Tower Square management group. GCAi produced the video for free for Tower Square in celebration of a quarter-century of doing business in the building. Joining GCAi President John J. Garvey in the video were Attorney Scott Foster, […]

Reporters Notebook: How to Make the News: Spotting a Good Story When you See One!

As a journalist Mary Cate Mannion filled hundreds of Reporter’s Notebooks now as PR professional she’s revisiting the pages to share tips and strategies for better Public Relations.  

Mary Cate Mannion Launches New Series: Reporter’s Notebook

Episode One: Building Better Media Relations Tearing pages out of her old reporter’s notebook and reimagining them for PR Pros, Mary Cate Mannion offers critical tips for establishing a relationship with reporters. You need to see these tips well before you pitch your next story!  

GCAi/New England Corporate Video Help Nativity School Fund Free Tuition

Darcy Young and Mary Cate Mannion, both producers for New England Corporate Video (NECV), recently completed a pro bono video series for the Nativity School of Worcester. The feature video was shown at a fundraising event that raised a record-setting $340,000 which will ensure that the school can continue to provide a life-changing, tuition-free education. […]