Digital Recruitment Marketing Gives HR Pros an A-Lister Attraction Advantage

It takes one to know one. GCAi Digital Marketing Analysts Darcy Fortune and James Garvey, both affirmed and credentialed A-listers, recently presented to the members and guests of the Employers Association of the Northeast (EANE) on “Increase Results: Digital Marketing for Recruiting & Hiring Success.” 

Their specific objective was to introduce the concept of digital recruitment marketing and its potential to always be recruiting A-listers. Sympathetic to the heroic plight of human resource professionals during a full employment economy, James opened the seminar by noting that a recent GCAi client had even lost their Santa Claus to a competitor.

Critical to any digital recruitment marketing strategy is understanding the job search behaviors of A-listers. The GCAi team presented a new concept they developed called the “Candidate’s Journey” funnel. Based on the similar concept of a digital sales funnel, the four stages of the Candidate’s Journey funnel are: Awareness, Interest, Intent, and Conversion. Each of these stages requires HR pros to optimize their digital assets in order to attract and convert A-listers. Failure at any stage almost certainly means that the top performer will move on to a company that’s more carefully catering to his or her needs.

Darcy and James reviewed critical subcomponents of the Candidate’s Journey including employer branding, recruitment through Social Media Marketing, use and production of video, and even the best practices for online applications.

Not to worry, the standing-room only presentation is likely to be repeated in the spring. Stay in touch with GCAi or EANE if you are interested.