VPDS Engagement tight

Mary K. Shea | Vice President Digital Strategy

Mary K. Shea stands firmly atop the ridgeline of Online Advertising, Digital Public Relations, and Social Media Marketing. From this perspective, she provides GCAi clients with comprehensive Digital Marketing Road Maps accompanied by targeted strategies to engage their customers while navigating through the shoals of a rapidly changing media landscape. A veteran online advertisement planner who possesses Google AdWords Certification, Mary is adept in building and managing campaigns on the Google Display and Search networks as well as Facebook, YouTube and other content specific sites. Amongst vendors and clients, Mary is known for her speed, analysis, and infallible friendly demeanor. A day in her GCAi life would include facilitating an Ideation Session on IdeaPaint in GCAi’s work bar as well as managing pay per click and Social Media Marketing campaigns. Mary’s considerable experience also includes traditional media buying: print, radio, television, and outdoor.

Mary is a cum laude graduate of the Isenberg School of Management at the University of Massachusetts Amherst where she earned a Bachelor of Science Degree in Marketing. She has also guest lectured at the University of Massachusetts Amherst on Online Advertising and helped startups from around the world learn digital marketing through MassChallenge.  Mary is a member of The Valley Press Club and The Public Relations Society of America. She serves as Ex-Officio President on the board of The Advertising Club of Western Massachusetts. She is a former BusinessWest “40 under Forty” winner.

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