Entries by gcai-justin

Make Memorial Day Memorable…Or Any Holiday

Memorial Day 2020 was like no other in recent memory. We all know why. The real question is, why did many brands and businesses treat it like it was? You know the drill: • Profound headline from last year “Honoring…” • Stock image of waving flag and/or military personnel • Most importantly – your weekend […]

4 Truths About Video: The King of Marketing 2017

We know what you may be thinking: “not another 2017 marketing predictions article!” Don’t worry, here on #GCAiPlanet, we won’t be predicting anything about 2017 in this article — we’re going to let the facts speak for themselves. We’ll show why video was crowned king of marketing in 2016 and why it will continue to […]

The End Of Political Polls And Media Spend As We Know It?

The elections are over (Whew!). But, for a couple of political consultants (one “former” and the other very much active) the questions linger. GCAi’s John Garvey, a former legislative aide and political consultant, and Tony Cignoli, also a former legislative aide and very active political consultant, dig into the questions surrounding inaccurate polling and the […]

Mastering the Interview: Hands-on Training for Executives

A GCAi/Massachusetts Bankers Association Training Program Mastering the Interview: Hands-on Interview Training for Executives Presented by: John Garvey and Darcy Fortune, GCAi Public Relations and Digital Marketing It used to be that the only time the C-Suite had to worry about video interviews was if something was going good or something was going very, very […]

Mastering the Interview: Hands-on Training for Executives

A GCAi/Massachusetts Bankers Association Training Program Mastering the Interview: Hands-on Interview Training for Executives Presented by: John Garvey and Darcy Fortune, GCAi Public Relations and Digital Marketing It used to be that the only time the C-Suite had to worry about video interviews was if something was going good or something was going very, very […]

What’s on the mind of bank marketing leaders in 2017?

Data – they are awash in it and, while they want to harness its potential, they also don’t want to drown in it either. That was one of the key takeaways from the recent Media Buying Innovation Summit hosted by the Massachusetts Bankers Association and GCAi. The Summit kicked off with a panel discussion facilitated […]

Entry without preview image

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, […]

A nice entry

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, […]

Entry with Audio

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, […]